Grand Tour: immaginario, territorio e culture digitali
Grand Tour: Imaginary, Territory and Digital Cultures
Abstract [ita]
Il Grand Tour può essere recuperato come asset narrativo utile per un intervento strategico di re-branding del viaggio in Italia? Il contributo analizza il contesto e le condizioni per una progettazione di questo livello nell’ambiente culturale dell’epoca digitale. Considerando gli archetipi moderni della mediazione dei luoghi come una grande riserva di senso, da riattivare sia nelle pratiche basate sui format seriali e transmediali che valorizzano i territori nella produzione creativa, sia nella costruzione di infrastrutture digitali e transluoghi per la valorizzazione degli attrattori culturali.
Abstract [eng]
Could the Grand Tour be recovered as a narrative asset oriented to a strategic re-branding of the travel in Italy? The present contribute analyzes the context and the conditions for a design of that level in the digital age cultural environment. According to the modern archetypes of the places mediation as a great reservoir of meaning, it points out strategies to reactivate them both through practices based on serial and transmedial formats promoting the territories by creative production, and through the construction of digital infrastructures and trans-places aimed at enhancing cultural attractors.
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